Five identical T-shirts were stained with grease, grass, alcohol, fruit, balsamic vinegar, lipstick and nail polish. After that, they lay down for several days, and then went for cleaning. Life around chose five network dry cleaners with a large number of points of reception and accessibility from the metro. The look of T-shirts puzzled the staff of all dry cleaners without exception.
It’s not surprising that Google chose Boris Akimov, the founder of the LavkaLavka cooperative, as the hero of advertising: farm products are in fashion, and startups selling all-natural products are multiplying. So far, the beneficiary of this story is retail; the same LavkaLavka puts a margin on suppliers' goods up to 50%. The owner of the site "Rural Food" Evgeny Fomenko told H&F that he collects milk, vegetables and eggs from small farms in the Moscow region - this is the way most resellers act.
Sonya SOKOLOVA Co-founder of the Sounds.ru portal "The processes that take place on the network reflect the global processes in the entertainment segment. As in offline, there was a redistribution of the income structure of various players. The majors concentrated on wholesale sales and practically stopped investing in talent search and development, and also on the Internet as a distribution channel.
According to entrepreneurs recently registering a business, the once-legendary tax No. 46 is now more like a clockwork than a place of hostilities and fights in line. The recent opportunity to apply for opening an IP or LLC via the Internet, apparently, will reduce the initiation ceremony of a novice businessman to 10 painless minutes.
The startup boom is heating up not only salaries, but also the brains of investors who are willing to invest an extra $ 50,000 in anything. H&F went to the “Autumn University of the National Association of Business Angels” to find out if this is really the case and what magic words you should know in order to sell your Pinterest clone for gays or, for example, a social network for sociophobes.
A serious company blog is a prison. For any seemingly innocuous recording, a storm and punishment for excessive creativity or the cheerful disposition of the page editor can follow. Take at least a photojournal contest for Pussy Riot members in jail, who fervently suggested an Izvestia twitter account (then came to their senses and canceled).
Pets are loved not only by users of social networks, but also by entrepreneurs. Cats and dogs are a good way to earn money, their owners decided and began to create pet rental outlets around the world. It turned out that people are willing to pay for the opportunity to chat with a cute or not very animal. H&F has figured out who to rent.
Content What, in fact, draws attention to the page of the Bank of Moscow financial institution is fictional friends, whose names are Marie and Boris. The life stories, thoughts and words of these characters are invented directly by the subscribers of the bank’s channels on Twitter, VKontakte and Facebook (the best screenwriters receive prizes).
Recently, a letter to young innovators has leaked to the Internet - from the sender of the Zvorykinsky Project. "All competent inventors" were invited to participate in the competition "from the well-known Russian public and statesman, ideologist of the cafe-bakery" Eshpirog "Vasily Yakemenko." The letter read: "Vasily is asking to help him upgrade the existing technology or come up with a new one, in which the filling from the cabbage pie DOES NOT KILL OUT (spelling and style are preserved.
Kamil KURMAKAYEV Founder of Wikimart.ru Our generation has interesting time and interesting tasks ahead. As often happens, these tasks are not formed by us, they are a natural result of the development of society. But whether we take up these tasks, to what extent we can solve them, depends entirely on ourselves.
Former Finnish company regional development manager Sergey Zakharov fell in love with the Russian North during a business trip. Love turned out to be so strong that he quit his job at the corporation and opened his fishing shop Grayling House. In it, he sells only fish of the North. So far, there are more difficulties than prospects: products are 30% more expensive than in stores, logistics takes a lot of energy, and Russians love meat more than fish.
“Well, they finally came up with it! It’s insanely convenient”, “You won’t make my daughter get out of them”, “All the neighbors turned white with envy” - such reviews on the forums are left by mothers about sledges with large retractable wheels that appeared in Moscow this winter. The child can be carried in them both on snow and on asphalt. The dream of parents was not realized by a young dad, but by the 65-year-old Nizhny Novgorod Anatoly Erkulov, who was once responsible for the production of "Schoolboy" bicycles.
A graduate of the American business school at Brandeis University and former director of investment at Alfa Capital Partners, Maria Levina, now devotes all her time to carpets and dressers. In December, her project started - an online store of furniture and home furnishings of the premium class The Furnish. So far, customers are buying only small and inexpensive products.
Field of activity An Internet service for modeling the results of plastic surgeries Launch date September 2012 Budget for launching 500,000 rubles Plastio.ru website Andrey Zvezintsev Founder of Plastio.ru How it all began I studied as a programmer at Astrakhan Technical University and worked as a programmer, specialized in graphic editors.
In the previous episode of the series, I mentioned that the world of corporate blogs would sparkle with new colors if everyone had made-up friends (for example, Rollton had a friend Lapshonka, a friend Lopatka had a funeral home). This opportunity is rarely used by few people on blogs (friends are usually used in promotions and advertising).
Considering that most corporate blogs are a concentrate of monotony and emoticons, I became interested in how public pages of companies with complex products - for example, energy ones - conduct. How do they integrate with their complicated subject into the abysses of generally accepted positive, contests, dementia and courage, how do they convey their content to the masses?
Let me remind you of the background: I wrote that every reasonable person runs the risk of dying on the spot, looking at the analysis of the most frequently used words in corporate blogs - weather, mood, gifts, etc. Therefore, now I would like to tell in more detail how to maintain such a blog without shaming the company and at the same time preventing the readers from dying of boredom.
Scope of activity Launch budget Book rental 500,000 rubles Launch date Website January 16, 2013 www.friends-book.ru Elena Shabusova and Olga Lobanova FriendsBook Founders How the idea came about One and a half years ago, when we studied at the Moscow State University for the first year, we had a problem: we needed books at one time, but they were not in the university library.
Business sector start date budget for launching website Internet banking Autumn 2010 EUR 15 million www.fidor.de Matthias KRONER Founder and CEO Fidor Bank (Germany) How the idea came up The idea was born in 2006. We looked at the development of social networks and became more and more convinced that they would affect the development of retail banking, as they had an impact on other industries - communications, advertising, the music industry.
Seyran Gevorgyan at the bar since the late 90s. Having opened several establishments in Moscow and developed a base of customers from large alcohol companies, he decided to add the "mobile bar" direction to the organization of B2B parties. Together with partners, Gevorgyan developed thematic proposals and believes that in the turnover of the B2C mobile bar (2.5 million rubles per month), parties can account for half of the proceeds.
Zalina MARSHENKULOVA To review and analyze the names of companies is like looking into the soul of Russia, guessing thoughts, aspirations and fears of a silent beauty. Here she is, a good old haze outside the conditional Perm window, here are the employees of the distillery wrap themselves in a quilted jacket and are tormented by a heavy thought: how to name your boat so that it floats, darling, amid the dangers and surprises of the domestic market, something awaits him there gloom?